Storytelling · Financial Services
Minna Padi Investama
The corporate film “We Are Ecosystem” and a digital presence that bring the securities-industry narrative to life, credible and internationally recognized.
SAMCGI case detail
We Are Ecosystem
Context
Communication challenge
The securities industry is often seen as technical and conservative. The challenge was to convey the investment message in a way that stays credible yet feels closer and more relatable to the public.
Approach
How this work was built
SAMCGI brought a cinematic approach to financial services: data, business goals, and the investment message are woven into an emotional story experience that still preserves institutional credibility.
Work steps
- Building the “ecosystem” metaphor as a bridge between investment, growth, and everyday life.
- Turning the securities-industry message into a more human visual narrative.
- Aligning the corporate film with the website as part of the company’s official presence.
- Preparing the work for external validation through awards and media coverage.
Dampak
Value for the company
This work broadens how financial services communicate: not just explaining products or services, but building awareness, conviction, and closeness to the importance of investing.
Intended outcomes
- The corporate film won the Silver A’ Design Award 2019 in Como, Italy.
- The financial-services narrative earned international validation in the Advertising, Marketing, and Communication Design category.
- The website and film strengthen Minna Padi’s official presence as part of its reputation communication.
- National media coverage widens the public footprint of the work and its achievement.
Related validation
A’ Design Award · 2019
Bisnis.com · 10 July 2019
Media Indonesia · 10 July 2019
MIX Marcomm · 10 July 2019
Tribun Network · 10 July 2019
Public testimonial · Media Indonesia
Recognition, reviews, and external context that reinforce the work.
Verified summaryTervalidasi pihak ketiga
A’Design Silver 2019 (Italia), kategori Advertising & Communication, diliput 4 media ekonomi nasional.
Batas atribusi
The impact on investment awareness is qualitative; we present it as a verifiable named testimonial, not a quantitative metric.
Sumber penelusuran: Bisnis.com, Media Indonesia, MIX Marcomm, Tribun (10 Jul 2019).
Silver Design Award Winner
We Are Ecosystem is recorded as a Silver A’ Design Award winner in the Advertising, Marketing and Communication Design category in the official A’ Design Award database, ID #82573.
SAM CGI and Minna Padi win the A’ Design Award in Italy
National business media noted the collaboration between SAM Creative Group Indonesia and PT Minna Padi Investama Sekuritas Tbk. on the film We Are Ecosystem.
SAM CGI creative video wins an award in Italy
Media Indonesia connects the 2019 A’ Design Award achievement with earlier international recognition, including Cannes 2016 and German Design 2018.
Creative work earns international recognition again
MIX Marcomm noted We Are Ecosystem as a Silver A’ Design Award winner in the Advertising, Marketing, and Communication category.
SAM CGI bersama Minna Padi raih A’Design Award
Tribun Network’s coverage widens the digital record of this work’s achievement in national media.
Raising Indonesians’ awareness of the importance of investing early.
Triny TalesuDirector PT Minna Padi Investama Sekuritas Tbk. · Media Indonesia, 10 July 2019Related validation is selected by client relevance, sector, work format, or type of communication impact. For media and client quotes, publishing requires usage approval and proper source attribution.
Diskusi strategis
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