Branding

Journey Through Folklore and Math Adventure

Yayasan Pendidikan Astra - Michael D. Ruslim
Board Game Redesign

SAM collaborated with Yayasan Pendidikan Astra - Michael D. Ruslim for one of their CSR programs to redesign sixteen educational board games, one of which is Magerua, created by a local teacher for elementary students to learn mathematics. Inspired by the folklore of East Nusa Tenggara (NTT), Indonesia, the game uniquely combined storytelling and traditional games, creating a memorable learning experience. We faced the challenge of modernizing visuals while preserving cultural elements. The result: engaging learning tools that honor tradition.