Branding

Journey
Through
Folklore
and
Math
Adventure

Yayasan Pendidikan Astra - Michael D. Ruslim
Board Game Redesign

SAM collaborated with Yayasan Pendidikan Astra -
Michael D. Ruslim for one of their CSR programs
to redesign sixteen educational board games,
one of which is Magerua, created by a local
teacher for elementary students to learn
mathematics. Inspired by the folklore of East
Nusa Tenggara (NTT), Indonesia, the game
uniquely combined storytelling and traditional
games, creating a memorable learning
experience. We faced the challenge of
modernizing visuals while preserving cultural
elements. The result: engaging learning tools
that honor tradition.