AEO · Quality

E-E-A-T for corporate & investor relations sites

Short answer

E-E-A-T, Experience, Expertise, Authoritativeness, Trustworthiness, is the concept Google uses to assess content quality. For corporate and IR sites, E-E-A-T is strengthened by: official sources and data, clear entity credentials (identity, governance), accuracy and disclosure, and consistency across channels. It is also a trust signal for AI engines.

The four elements

Element	For corporate/IR sites
Experience	Evidence of real experience: track record, case studies, historical data.
Expertise	Visible expertise: competent author/entity, correct regulatory references.
Authoritativeness	Authority: third-party mentions, links from credible sources, entity profiles.
Trustworthiness	Trust: accuracy, official disclosure, clear identity and contact.

Practical application

Cite official sources (OJK, IDX, IAI) and link to the originals.
Show a clear, consistent entity identity (including sameAs).
Maintain accuracy; fix outdated information; avoid baseless claims.
For issuers, align with official disclosure (POJK/SEOJK).

Trustworthiness is the most important element. For issuers, accuracy and alignment with official disclosure are not just SEO, they are part of compliance and reputation.

Frequently asked questions

What does E-E-A-T stand for?

Experience, Expertise, Authoritativeness, and Trustworthiness, a concept used in Google's quality rater guidelines.

Is E-E-A-T a direct ranking factor?

E-E-A-T is a quality concept, not a single score. It shapes how systems assess content credibility, especially for important topics.

How do issuers show authority?

Through correctly cited official sources, credible third-party mentions, clear entity profiles, and consistent disclosure.

Is E-E-A-T relevant for AI answers?

Yes. The same trust and authority signals that strengthen E-E-A-T also help AI engines choose credible sources.

Official sources

Google Search Quality Rater Guidelines, the E-E-A-T concept.
POJK/SEOJK, issuer information disclosure (for accuracy and compliance).
Schema.org, Organization (entity identity).
Official references: OJK · Schema.org

Strengthening your site's credibility?

SAMCGI structures corporate and IR sites to be accurate, authoritative, and consistent, with official sources and clear entity credentials. We prepare the discipline, not promise engine outcomes.

Linked official sourcesEntity consistencySince 1998

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Compiled June 2026 from official sources. Regulations and practices evolve; verify the latest OJK/IDX/IAI/KNKG provisions before making decisions. This page is informational, not legal or accounting advice.