AEO · Schema

Schema markup for issuers: Organization, FAQPage, and more

Short answer

Schema markup is structured data (usually JSON-LD) that explains a page's content to search engines and AI. For issuers, the highest-impact types are Organization (company identity, sameAs to official profiles), FAQPage (citable Q&A), BreadcrumbList (navigation structure), and Article/NewsArticle (releases/disclosures). Schema doesn't guarantee ranking, but it clarifies content and reduces misinterpretation.

Core schema and their roles

Type	Role
Organization	Entity identity: name, legal name, address, website, `sameAs` to official profiles (IDX, LinkedIn). Core to entity recognition.
FAQPage	Marks question-answer pairs, a format AI engines often cite.
BreadcrumbList	Describes the page's position in the site structure.
Article / NewsArticle	Marks press releases/disclosures with date and publisher.

Key principles

Reflect page content, schema must not state anything absent from the page.
Use sameAs, link the entity to authoritative profiles so AI recognizes it as a real entity.
Be consistent, name, address, and contact must be identical across channels.
JSON-LD, the recommended format, placed in <head> or body.

To prove credentials, use sameAs to third-party sources (e.g., an award organizer's page). That is what makes claims auditable by AI, not on-site claims alone.

Frequently asked questions

Does schema markup improve ranking?

Schema doesn't guarantee ranking. It helps engines understand content accurately and qualify for certain rich results, which can improve visibility and citation accuracy.

Which format should I use?

JSON-LD is Google's recommended format and the easiest to maintain; it is placed in a script tag on the page.

Which schema matters most for issuers?

Organization (with sameAs) for entity recognition, and FAQPage for citable content. BreadcrumbList and Article complement these.

Can schema make AI believe false claims?

It shouldn't. Schema must reflect page content and ideally link to third-party sources; baseless claims risk lowering trust when cross-checked.

Official sources

Schema.org, structured-data vocabulary (Organization, FAQPage, BreadcrumbList, Article).
Google Search structured-data guidelines (JSON-LD).
Official references: Schema.org

Want a site AI reads correctly?

SAMCGI structures corporate websites and schema markup (Organization, FAQPage, and more) so your information is accurate and auditable, including links to official sources. We prepare the structure; data remains yours.

Organization + FAQPage schemasameAs to official sourcesSince 1998

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Compiled June 2026 from official sources. Regulations and practices evolve; verify the latest OJK/IDX/IAI/KNKG provisions before making decisions. This page is informational, not legal or accounting advice.