Reporting · Aviation
Garuda Indonesia
Annual Report 2016 “Thousand Hands Beyond Excellence” and 2017 “Bringing Indonesian Hospitality to the World”, recognized with LACP Gold Worldwide, Top 100 Reports Worldwide, 3rd place at the Annual Report Award Indonesia, and a Bronze ARC Awards International.
SAMCGI case detail
Garuda Indonesia
Context
Communication challenge
Producing the annual report of the national flag carrier under high reputational demands: two consecutive book years, each requiring a strong theme, a balanced narrative of performance, service, and governance, and a presentation worthy of judgment on the international stage.
Approach
How this work was built
Each edition is built from an annual theme rooted in Indonesian identity and hospitality: “Thousand Hands Beyond Excellence” (2016) and “Bringing Indonesian Hospitality to the World” (2017), translated into a report structure that is accurate, consistent, and easy to navigate.
Work steps
- Balancing the narrative of performance, industry challenges, service, and governance in one official document.
- Building a report that looks premium yet stays informative.
- Optimizing the report structure for investor communication and award submissions.
Dampak
Value for the company
The annual report serves as the national carrier’s showcase of credibility before investors and the world: its reporting quality is recognized by international independent evaluators and national juries.
Intended outcomes
- LACP Gold Worldwide for the 2016 and 2017 Annual Reports, including Technical Achievement and Top 100 Reports Worldwide.
- 3rd place at the Annual Report Award Indonesia, Listed Non-Financial SOE category (AR 2016).
- Bronze Winner at the ARC Awards International XXXII 2018, Chairman's Letter/Presentation category (AR 2017).
Related validation
Pengakuan Reporting
Related review · reporting process
Recognition and reviews that reinforce the context of this work.
Verified summaryTervalidasi pihak ketiga
LACP Gold Worldwide (2016 and 2017) · Top 100 Reports Worldwide · 3rd place, Annual Report Award Indonesia · Bronze ARC Awards International XXXII (2018).
Batas atribusi
We claim the reporting quality recognized by the jury, not the airline's financial recovery.
Sumber penelusuran: LACP Vision Awards (evaluator independen); ARC Awards.
LACP Gold Worldwide · Top 100 Reports Worldwide · ARA Indonesia · ARC Awards
This recognition reinforces reporting work as a medium of corporate credibility, not merely an annual publication.
“SAMCGI has a solid team that is responsive to client needs. They understood our expectations well, especially on design and layout.”
PT HakaastonHarya · Dept. Corporate CommunicationRelated validation is selected by client relevance, sector, work format, or type of communication impact. For client quotes, publishing on the detail page requires usage approval from the relevant party.
Diskusi strategis
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