Film · Global recognition
Toyota / TMMIN
The film “Toyota Kijang: From Indonesia to the World” won Gold at the Cannes Corporate Media & TV Awards.
SAMCGI case detail
Toyota / TMMIN
Context
Communication challenge
Turning product history and industry contribution into an emotional corporate story, not just a chronological documentary.
Approach
How this work was built
Every piece is built on an official-source principle: accurate, readable, consistent, and relevant to stakeholder needs.
Work steps
- Positioning the Toyota Kijang as a symbol of the industry’s journey and Indonesian pride.
- Combining archives, human narrative, and cinematic visuals to build emotional closeness.
- Crafting a story that resonates with internal audiences, the public, and the global stage of recognition.
Dampak
Value for the company
The main impact lies not only in visual quality, but in the improved clarity, readability, and credibility of the company’s official source.
Intended outcomes
- The brand-legacy story becomes stronger and more memorable.
- The film earned global recognition at the Cannes Corporate Media & TV Awards.
- The corporate narrative feels more human and a source of pride.
Related validation
Pengakuan internasional
Public testimonial · TMMIN
Recognition and reviews that reinforce the context of this work.
Verified summaryTervalidasi pihak ketiga
Gold Dolphin at Cannes Corporate 2016, the first Indonesian video to win, out of 989 global entrants. German Design Award 2018.
Batas atribusi
The circulating “+26% sales” figure is influenced by many market factors beyond communication; we do not claim it as a sole result of this film/website.
Sumber penelusuran: ANTARA News (18 Okt 2016); database AdForum; German Design Council.
Cannes Corporate Media & TV Awards
The film “Toyota Kijang: From Indonesia to the World” earned international recognition and strengthened Indonesia's brand-legacy narrative.
“Indonesia’s creative industry can compete at the international level.”
Warih Andang TjahjonoVice President Director, TMMIN · via ANTARA News, 18 October 2016Related validation is selected by client relevance, sector, work format, or type of communication impact. For client quotes, publishing on the detail page requires usage approval from the relevant party.
Diskusi strategis
Want to build work with similar impact?
Send us your annual report, sustainability report, corporate website, company profile, or reputation campaign needs. SAMCGI can set the right direction and scope.