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Branding

“Less
is
More”
Brings
Out
the
Move

Garuda Indonesia
2017 Annual Report

Inspired by the notion of vault atmosphere, SAM
uses hues of white and blue in this AR book. We
emphasize the aim of moving forward by
highlighting the center of the book, which
spotlights the integral part of the company and is
designed to convey a sense of motion and
movement. By displaying seemingly minimalistic
elements, we embody the value of "less is more,"
making the significant aspects of the company
prominent to the eye.