Redefining how Pizza Hut tells its recovery story to the next generation

Jakarta,Indonesia (February 13, 2026) – PT Sari Melati Kencana has partnered with SAMCGI in developing the Integrated Report (IR) of Pizza Hut Indonesia as part of its effort to strengthen transparency in communicating the company’s achievements over the past year. This collaboration aims to present performance reports in a more communicative, relevant, and accessible way for the public, including younger audiences.

Following a challenging period driven by industry dynamics and public sentiment toward international brands, Pizza Hut Indonesia is targeting a business recovery by returning to stability and profitability. This recovery momentum is being used to rebuild public trust while strengthening the company’s long-term strategic direction, both in its core operations and in how it communicates its progress to stakeholders.

As part of its recovery strategy, Pizza Hut Indonesia is also shifting its brand orientation from being predominantly Western-centric identity toward a stronger local relevance.. This approach is reflected in stronger engagement with micro, small, and medium enterprises (MSMEs) and greater support for local supply chains. The company has increased the use of locally sourced ingredients as part of its commitment to strengthening the domestic economy.

In addition, inclusivity has become a key pillar of its sustainability strategy. Pizza Hut Indonesia has opened employment opportunities for people with disabilities as part of its commitment to a more inclusive and sustainable workplace. This initiative aligns with the growing attention of younger generations, who increasingly value brands that demonstrate authentic and measurable social impact.

Through its collaboration with SAMCGI, the Integrated Report is presented with a Gen Z–friendly design approach, featuring fresh visuals and contemporary photography. This modern communication style supports Pizza Hut Indonesia’s transformation, from a family-restaurant image into a brand that resonates more closely with younger audiences. At the same time, it strengthens PT Sari Melati Kencana’s positioning as a company committed to transparency, relevance, and trust-building in the post-pandemic business landscape.