(Source: PT Matahari Putra Prima)

Jakarta, Indonesia - (December 5 2025)

PT Matahari Putra Prima Tbk has officially introduced a bold new chapter for its leading retail brand, Hypermart, by launching a refreshed visual identity. This transformation marked a significant step in modernizing its brand presence and embracing creative directions that resonate with today’s consumers.

This rebranding marks a significant shift from Hypermart’s previous realistic visual style toward a more vibrant, expressive approach supported by AI-driven visual development. By blending creativity with technology, the new identity aims to deliver a fresher and more distinctive visual experience while strengthening customer engagement across Hypermart’s retail ecosystem.

This new identity reinforces Hypermart’s commitment to staying relevant, adaptive, and visually dynamic as it connects with younger generations of customers who value expressive, technology-enhanced design — a generation that gravitates toward bold visuals, intuitive digital experiences, and brands that reflect their fast-paced, creative lifestyle.

Beyond the brand refresh, PT Matahari Putra Prima Tbk also brings innovation to its Annual Report by integrating AI-generated visuals. In this process, SAM CGI plays a supporting role in the creation and development of the report, including replacing previous feature photos formerly using actor or actress imagery with digitally generated illustrations. This initiative is accompanied by updates to the company logo and a more diverse color palette that incorporates partner-brand colors creating a more harmonious and inclusive visual representation.

This new design direction is aligned with the company’s refreshed value,“Belanja Bikin Happy.” This value emphasizes that shopping is not only about comfort and convenience, but also about creating enjoyable interactions and delivering a delightful customer experience.

The same design philosophy extends to the latest Annual Sustainability Report. Prioritizing efficiency, clarity, and accessibility, the redesigned reports aim to present key information in a more concise and easy to understand format. This updated visual approach strengthens the company’s mission to deliver transparent, effective communication while supporting Hypermart’s long-term strategy.

Through these comprehensive updates, PT Matahari Putra Prima Tbk reaffirms its commitment to continuous innovation and adaptability, delivering a more engaging and joyful shopping experience for customers across Indonesia.